Real Voices - Let your customers do the talking
When a potential customer lands on your website, they are usually asking one silent question. Can I trust this business? Written reviews help, but video testimonials go further. Seeing a real person speak about their experience builds confidence far quicker than text alone. It feels genuine and unscripted, even when it is carefully planned. For small and medium businesses in Ireland, testimonial videos are one of the most effective pieces of content you can invest in. They do not need large budgets or long production days. What matters most is authenticity and clarity.
Why They Work So Well
People trust people. A short clip of a customer explaining how your service solved a problem is often more persuasive than a full page of marketing copy. Facial expression, tone of voice, and natural pauses all add credibility. Video also keeps visitors on your site longer. This increases engagement and can improve search visibility over time.
Where to Use Testimonial Videos
You do not need dozens of videos. Two or three strong ones placed well can make a real difference.
Common placements include:
Homepage near the main call to action
Service pages beside pricing or enquiry forms
Social media posts
Email campaigns
If you already offer visual content to clients, testimonials also demonstrate your own standards and style. You can see examples of this in our Video Production Services work.
Length and Format
Short is usually better. Forty five to ninety seconds is ideal. Long enough to tell a story, short enough to hold attention.
A simple structure works well:
Who the person is
The problem they had
How your business helped
The result
No need for scripts. A few guiding questions keep things natural.
Production Quality Matters, But It Does Not Need to Be Cinematic
Clear audio is more important than fancy visuals. Good lighting, steady framing, and clean sound create professionalism without overproduction. A calm setting such as an office corner or workshop floor often feels more authentic than a studio backdrop. Businesses already investing in Website Design and Development often find that adding one or two testimonials increases enquiry rates without changing anything else.
Long Term Value
Unlike social posts that disappear in days, testimonial videos continue working for years. They can be reused across platforms, presentations, and proposals. One good recording session can provide multiple short clips as well as a main edit. For many small businesses, this makes testimonial videos one of the highest return content investments available.